Create Winning Growth Strategies with Capti, Why not consider an  Innovate UK Smart Grant?


Growth is always difficult, but in times of change and uncertainty even successful companies can face obstacles. Trusted business models run out of steam. Disruptive startups seem to come from nowhere. Organizations so good at doing what made them successful face the “innovator’s dilemma” – and become victims of their own success. Leadership teams are too busy executing to think long-term, or just don’t have a process in which they feel confident.


Traditional approaches to growth strategy look to the past to predict the future. They are facing the wrong way. The Smart Grant writers at Capti Innovate UK believe that by taking a “future-backwards” approach to setting up your growth strategy, you can create new growth opportunities that were not previously possible.



Smart Grant writers at Capti Innovation help you create the vision for your future


Smart Grant writers at Capti Innovation work with leaders at both the enterprise and division levels to align on a shared vision for the future: who we will become, where to play, and how to win. Specifically, we help organizations to:


  1. Understand fast-moving and disruptive trends and the implications for your business
  2. Identify high-potential growth opportunities in adjacent and “white space” markets
  3. Define the role of M&A in the growth portfolio
  4. Identify and pursue game-changing ideas to accelerate growth
  5. Expose leadership misalignment: uniting the senior team around strategy
  6. Create a customer “jobs to be done” view of the marketplace and opportunities
  7. Develop a shared view of future aspirations, and a detailed plan for how to achieve them



Organizing to realize new opportunities


Smart Grant writers at Capti Innovation UK assist businesses in identifying opportunities and building momentum for success.


  1. Manage resource allocation across a portfolio of core and new growth
  2. Prioritize customer-driven opportunities
  3. Get stakeholders aligned around a new strategy and build the case for change


Making it happen. We go beyond simple growth strategy consulting to help create and support focused execution by putting into place the right milestones, targets, and learning programs:


  1. Blueprint new business models
  2. Understand customer “jobs to be done”
  3. Create and implement performance metrics and other systems to pursue the new and different
  4. Develop plans to learn for new business launches


The Capti Innovation UK Smart Grant writers approach is highly collaborative, driven by our values, and focuses on delivering real, lasting impact. Learn more about our frameworks below.



A Future-Back Approach to Strategy Development


Capti Innovation Smart Grant writers research shows that executives understand the need to develop new business models that drive long-term growth, but don’t have confidence do so. The problem is often with growth strategy – either a lack of a coherent vision, or when there is a growth strategy, organizational antibodies that undermine it.


Capti Innovation Smart Grant writers developed the future-back business growth approach to help executives more confidently cut through ambiguity to envision a company’s future and the plan to get to there. It begins with the assumption that tomorrow will be different than today. It involves looking at powerful trends that hold transformational potential, coming to consensus about the future environment, developing shared aspirations about the company’s future state, and then making “stepping stone” investments to turn that aspiration into an achievable reality.


Through a series of strategic dialogues and growth consulting, we help a leadership team build a shared view of how to position the enterprise for enduring growth. We focus not just on anticipated market conditions but on sifting through market trends to zero in on critical “jobs to be done” of tomorrow’s customers, to aid your product development.



Dual Transformation for Managing Core and New Growth


Optimizing or repositioning your core business while pursuing new growth initiatives is complex. Without thoughtful governance, leadership and resource allocation, the core can over-consume resources and perpetuate existing business models, dooming promising new growth efforts. We work with companies to manage these two pursuits in distinct but parallel efforts: Transformation A focuses on the core business, adapting it to the changing environment while Transformation B supports a separate, disruptive business that will be the source of future growth.


This dual approach allows incumbents to realize the most value from their current assets and advantages, while giving the new initiative the time it needs to grow. Through the creation of a “capabilities exchange” – establishing leadership, determining what kind of assets can shared, and defining boundaries – both efforts can share to share critical resources like R&D and brand without interfering with the mission or operations of either.


Contact Capti & grow you business with an Innovate UK Smart Grant