How to Evidence Disruptive Innovation Market Drivers
Innovation funders are eager to fund innovation for market sectors exhibiting market pull tendencies as there is a greater likelihood of innovation adoption. This consequences from the market demand for a solution, combined with a readiness and willingness in adopting change by the customer.
Contrast the distinction between the fever pitch at the release of a new Tesla (Market Pull) vs consumer annoyance and avoidance of double glazing salespeople (Market Push).
What are market Drivers/pull?
This is where a product and/or provider is produced in response to market forces or customer needs.… See more...